How we work

Our first task is to understand your objectives, your target customers and the marketplace you work in. We listen to you so that we fully understand your expectations of us. Then we take an in-depth look at your business and how competitive your market sector is, this will determine what we consider to be the likely cost of acquisition per enquiry we generate.

We will also make a high-level assessment of your website and its likely performance of converting business leads into sales - it’s one thing getting people to your site, but if your content doesn’t display the clear compelling benefits of enquiring then your money will be wasted, we can help here by recommending simple changes in your landing page that will result in higher levels of successful conversions.

Strategy

Once we have completed the evaluation, we will create a plan that will give you an accurate insight into our results forecast, timescales and costs. There will be a clear timeline of actions along with milestones and anticipated achievements.

Implementation

This is where it gets exciting - we implement our recommendations and create pay-per-click ad campaigns! We already have a full understanding of your expectations and goals and it's time to run the tailor-made ads that will get you the results you need!

Maintenance and Optimisation

There is an initial period, normally a month at least where we spend a considerable amount of time analysing the data and fine-tuning the campaigns on your account. The more time that goes by, the more your campaign performance improves and the better your results will be.

Communication

During our management of the Google pay-per-click advertising campaigns, we will hold scheduled meetings to discuss your campaign's overall trajectory. In each meeting, we welcome any questions that you may have, as a great understanding of you and your business is crucial to ensure the success and effectiveness of your PPC campaigns. Clear communication can help to further improve your return on ad spend, and bottom line!

Talk to us

If you have any questions or would like to discuss something we haven’t covered on our site, please get in touch, we will be delighted to help you in your journey to greater sales success.