PPC Marketing: What is PPC Marketing & How
does it work?

PPC is an abbreviation of pay-per-click and is a form of digital advertising designed to raise awareness of your product or service. It is regarded as a highly cost-effective marketing strategy, as unlike more traditional methods, marketers only spend money when a customer, interested in what you offer, clicks on your advertisement (this is called the cost-per-click or CPC). Such a model typically provides a good return on investment, in fact, Google estimates that for every $1 spent on a Google Ads PPC campaign, $8 is made in profit. PPC campaigns can be run on any search engine and social media platforms, including: Google, Microsoft, Bing, YouTube, Meta (Facebook and Instagram), Twitter, LinkedIn and more.

PPC is an abbreviation of pay-per-click and is a form of digital advertising designed to raise awareness of your product or service. It is regarded as a highly cost-effective marketing strategy, as unlike more traditional methods, marketers only spend money when a customer, interested in what you offer, clicks on your advertisement (this is called the cost-per-click or CPC). Such a model typically provides a good return on investment, in fact, Google estimates that for every $1 spent on a Google Ads PPC campaign, $8 is made in profit. PPC campaigns can be run on any search engine and social media platforms, including: Google, Microsoft, Bing, YouTube, Meta (Facebook and Instagram), Twitter, LinkedIn and more.

PPC is an abbreviation of pay-per-click and is a form of digital advertising designed to raise awareness of your product or service. It is regarded as a highly cost-effective marketing strategy, as unlike more traditional methods, marketers only spend money when a customer, interested in what you offer, clicks on your advertisement (this is called the cost-per-click or CPC). Such a model typically provides a good return on investment, in fact, Google estimates that for every $1 spent on a Google Ads PPC campaign, $8 is made in profit. PPC campaigns can be run on any search engine and social media platforms, including: Google, Microsoft, Bing, YouTube, Meta (Facebook and Instagram), Twitter, LinkedIn and more.

PPC is an abbreviation of pay-per-click and is a form of digital advertising designed to raise awareness of your product or service. It is regarded as a highly cost-effective marketing strategy, as unlike more traditional methods, marketers only spend money when a customer, interested in what you offer, clicks on your advertisement (this is called the cost-per-click or CPC). Such a model typically provides a good return on investment, in fact, Google estimates that for every $1 spent on a Google Ads PPC campaign, $8 is made in profit. PPC campaigns can be run on any search engine and social media platforms, including: Google, Microsoft, Bing, YouTube, Meta (Facebook and Instagram), Twitter, LinkedIn and more.